the evolution of the hoodie

  • Origin in the Middle Ages

    The roots of the hoodie can be traced back to the Middle Ages. Christian monks wore robes with sewn-on hoods to keep their shaved heads warm. These early forerunners of the hoodie were primarily used to protect against the cold in drafty monastery walls.

  • Rebirth in the 1930s

    In the dusty fields and noisy construction sites of the 1930s began the humble journey of a garment that has now revolutionized the fashion world - the hoodie. Originally designed as practical protection for workers, this simple garment has evolved into a symbol of comfort, style and cultural identity.

  • A piece of zeitgeist

    The hoodie is more than just a piece of clothing; it has become a mirror of our times. Whether in the streets of big cities or in progressive provinces - we encounter it everywhere. It connects generations and overcomes social boundaries.
    Young and old, athletes and artists - the hoodie is a universal statement for casualness and self-expression .

  • From the street to the office

    But the story of the hoodie doesn't end on the street. In a world where "Casual Friday" is becoming the norm and start-ups are redefining business etiquette, the hoodie has once again found its way into the world of work - NewWork Movement ! It stands for a new way of working and living - flexible, creative and non-conformist .

1 4

The birth of the bizoodie

This is where our story begins. We saw the need to rethink the hoodie - for people who want to combine comfort and professionalism. The bizoodie therefore comes with a number of features that make it stand out from the crowd:

Smart integration | A specially designed pocket for your mobile device - hidden, elegant and extremely practical

Slim cut | Body-hugging yet comfortable, thanks to the larger collar width it can be perfectly combined with your favorite shirt

Subtle branding | Because people are always the focus - not our brand

Sustainable thinking | From organic cotton to environmentally friendly packaging

Social commitment | With every purchase you support a social project